Heretic Perfume

Douglas Little, perfumer, Heretic Parfum. If you think of clean beauty as a bit toosensible, you have yet to encounter the scents made by the talented perfumer Douglas Little. He’s the creator of Heretic fragrances and goop fragrances, all of them wildly imaginative, super sophisticated, and as clean as can be.

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Ask yourself: When's the last time you really fell in love with a fragrance? Do you even think twice about what your scent says about you? Can you identify your signature scent? If you're like the majority, chances are that you have a sad collection of once worn celeb-endorsed fragrances cluttering your vanity.But, lucky for all of us according to Douglas Little, founder of, we're currently in the midst of a fragrance revolution.

To find out how he's breaking the rules of fragrance with all-natural ingredient lists, non-gender specific scents and so much more, read on. What are your favorite items in your office?Two of my favorite items at my studio are my perfume organ (a shelf that organizes and holds my perfume ingredients) and a sculpture made by Tony Duquette. My perfume organ holds a little over 300 bottles of rare, natural and antique essences from all over the globe.

The sculpture is of the Virgin Mary and was given to me by Hutton Wilkinson when my mother passed away—it has tremendous meaning to me.What's the best part about your job?The best part of my job is turning people on to fragrance. For the most part, people disregard their sense of smell and only use it to figure out if the milk has gone bad, smoke is in the house or dinner is ready. I love speaking about fragrance and sharing it with others.

For many, discovering fragrance, especially natural fragrance, is eye opening and awe inspiring.What's the most daring career risk you've ever taken?Leaving my steady, corporate job to follow my dreams: absolutely terrifying. What makes unisex scents work so well?I don't believe in gender-specific scents. I believe that each of us have masculine and feminine aspects and it's how you work with these aspects that make you an individual. I chose to develop my fragrances without gender in mind so the person wearing it can make those decisions.Tell us about the celebs that are fans of your parfums.A few celebrities that have fallen in love with Heretic are Jodi Lynn O'keefe,. I love seeing all of these women wear my fragrances as they are all strong, unique and extraordinary women.

It's who Heretic Parfum was made for: unique and extraordinary people. Today for lunch I had a protein shake and a cup of coffee (super snooze-fest).The first website I log onto every day is it's a toss-up between NY Times or Mystic Mama.My usual Starbucks order is black coffee (it's the lesser of all evils).If I wasn't doing this job, I would be a psychologist or a stripper.My favorite place to visit is Big Sur and Paris.List five things that are on your desk right now sketch book, computer, bottle of sea weed absolute, passport and tarot cards.The book I'm reading right now is Odoratus Sexulais by Iwan Bloch.